XBOX x FULLLIFE ATC CAMPAIGN
PRODUCT / APPAREL 2023
Fulllife s'engage en faveur du fair-play, de la tolérance et de l'égalité dans le monde virtuel. Affranchi des frontières physiques, le jeu en ligne nous permet de nous connecter depuis les contrées les plus éloignées de la planète, mais parfois ces connexions peuvent prendre une tournure désagréable. Ils croient fermement que cet espace doit demeurer un environnement sain et accueillant pour tous les joueurs, quel que soit leur niveau, leur genre, leur origine ou leur milieu social. En janvier 2022, Fulllife a lancé une charte de bonne conduite en tant que moyen ludique et simple de sensibiliser à ce sujet important, récompensant les signataires par le déblocage d'un objet exclusif et rare. Les recettes de ces objets ont été reversées à une ONG française appelée e-Enfance, œuvrant pour un univers numérique plus sain. En 2023, le Club Anti Toxic est revenu avec la même mission et un nouvel objet de collection. De nombreux partenaires les ont rejoints dans leur quête, y compris leurs amis de chez Xbox :)
Fulllife is committed to fair play, tolerance and equality in the virtual world. Free of physical borders, online gaming allows us to connect from the farthest reaches of the globe, but sometimes these connections can take unsavory turns. They firmly believe that this space must remain a healthy and welcoming environment for all players, regardless of their level, gender, origin or social background. On January, 2022, Fulllife launched a charter of good conduct as a fun and simple way to raise awareness around this important topic, rewarding signatories with an unlock for an exclusive, rare item. The proceeds of these items were donated to a french NGO called e-Enfance, working for a healthier digital world. In 2023, the Anti Toxic club returned with the same mission and a new collector's item. Many partners joined them in their quest, including their friends at Xbox :)
︎︎︎ www.xbox.com
︎︎︎ www.full.life
Fulllife is committed to fair play, tolerance and equality in the virtual world. Free of physical borders, online gaming allows us to connect from the farthest reaches of the globe, but sometimes these connections can take unsavory turns. They firmly believe that this space must remain a healthy and welcoming environment for all players, regardless of their level, gender, origin or social background. On January, 2022, Fulllife launched a charter of good conduct as a fun and simple way to raise awareness around this important topic, rewarding signatories with an unlock for an exclusive, rare item. The proceeds of these items were donated to a french NGO called e-Enfance, working for a healthier digital world. In 2023, the Anti Toxic club returned with the same mission and a new collector's item. Many partners joined them in their quest, including their friends at Xbox :)
︎︎︎ www.xbox.com
︎︎︎ www.full.life
Apparel and Xbox design for Microsoft and Fulllife.









